What is shoppertainment?

What is shoppertainment?

We live in an era of ‘shoppertainment’, so much so that we are desensitized to the gimmicky theatrics that enhance our retail experience when we shop. So what exactly is shoppertainment? The word itself is self-explanatory but with brick and mortar retail spaces...
Why it matters: Keeping Attendees Engaged

Why it matters: Keeping Attendees Engaged

One of the common pain points for virtual event planners would be to keep attendees engaged during the event itself. Theoretically, having someone’s full attention in a dedicated space sounds simple enough to do but in reality, organisers have to wrestle with diverged...
Rebooting Dinner and Dance

Rebooting Dinner and Dance

Dinner and Dance in Singapore has been an annual event that all employees look forward to every year, for the past twenty years. This form of ‘employee benefit’ that also allows the company to appreciate their staff for a year of hard work and achievements, at the...
How To Choose Your Event Organiser?

How To Choose Your Event Organiser?

There are many factors affecting the choice of an appropriate event planner Singapore. Most event planners in Singapore only specialise in a particular field of event, i.e. Dinner and Dances, or  Conferences. There are also many event planners that are...