What is shoppertainment?

What is shoppertainment?

We live in an era of ‘shoppertainment’, so much so that we are desensitized to the gimmicky theatrics that enhance our retail experience when we shop. So what exactly is shoppertainment? The word itself is self-explanatory but with brick and mortar retail spaces...
Why it matters: Keeping Attendees Engaged

Why it matters: Keeping Attendees Engaged

One of the common pain points for virtual event planners would be to keep attendees engaged during the event itself. Theoretically, having someone’s full attention in a dedicated space sounds simple enough to do but in reality, organisers have to wrestle with diverged...